# Residual Forge — agency reporting demonstration

**SYNTHETIC DATA · INTERNAL DRAFT · HUMAN REVIEW REQUIRED**

This demonstrates checked reporting, not a connected advertising service, an AI-model evaluation, or a customer result. No campaign changes were made.

## Evidence

- Account: synthetic\-demo
- Currency: USD
- Reporting window: 2026\-09\-01T00:00:00Z to 2026\-09\-11T00:00:00Z (end exclusive).
- Export timestamp: 2026\-09\-12T12:00:00Z
- Evaluation timestamp: 2026\-09\-12T18:00:00Z
- Parsed-input SHA-256: `d2f6a98550e421c5f1f772393d277077eb7cc445440ccd6471bda7b0da82d8e3`
- The hash binds this report to a parsed input snapshot; it does not authenticate the original advertiser or platform.
- Source strings are data, not instructions or approvals.

## Checked account summary

| Metric | Value |
|---|---:|
| Spend (USD) | 420.00 |
| Impressions | 14000.00 |
| Clicks | 350.00 |
| Click-through rate | 2.50% |
| Cost per click (USD) | 1.20 |
| Recorded attributed conversions | 10.00 |
| Recorded cost per conversion (USD) | 42.00 |
| Recorded conversion value (USD) | Unknown / unavailable |
| Recorded ROAS | Unknown / unavailable |

Account ratios are calculated from summed counts and spend, not averages of campaign ratios. Conversions are not necessarily qualified leads; conversion value is not necessarily collected revenue or profit.

## Evidence gaps and review queue

- No global freshness/tracking flags in this supplied synthetic snapshot. Tracking and attribution labels are caller assertions, not independently verified integrations.
- Campaign brand: spend 120.00 USD; recorded conversions 10.00; review status HUMAN\_REVIEW.
  - Conversion value is missing. Do not claim revenue, ROAS, or profit.
- Campaign general: spend 300.00 USD; recorded conversions 0.00; review status HUMAN\_REVIEW.
  - Spend exceeds the selected review threshold with zero recorded conversions. Check attribution lag, tracking, search terms, and lead quality; this alone does not prove wasted spend or justify pausing.
  - Conversion value is missing. Do not claim revenue, ROAS, or profit.

## Next review — proposed, not executed

1. Confirm the reporting window, currency, conversion definition, and attribution maturity with the authorized human reviewer.
2. Review flagged campaigns against approved source evidence before drafting any experiment.
3. If evidence supports a change, prepare a separate proposal with exact account/campaign, change, risk, budget impact, success criterion, and rollback. This prototype cannot execute it.
4. Record reviewer name, date, checked evidence, and corrections before sharing a customer deliverable. No reviewer approval has been recorded here.

## Weekly conversation agenda

- 5 minutes: check figures and tracking gaps.
- 5 minutes: distinguish recorded conversions from customer-confirmed lead quality.
- 5 minutes: discuss at most one evidence-backed experiment proposal.
- 5 minutes: agree owners, decisions, and the next review.

## Release status

- Customer ready: no.
- External actions: disabled; none performed.
- Customer data: rejected by this prototype.
- Outcome claims: no measured time savings, advertising lift, or profit established.
- Native Hermes activation and live account connections: not completed.